| |
Digital Marketing Speaker Topics |
|
| |
|
Search Engine Optimisation: How to Get Onto Page 1 of Google
In a short amount of time we will strip away any mystery surrounding how the search engine results for any give keyword are ordered the way they are. Once this is understood it’s a short step to start the process of getting your own website onto page 1 of Google for the many different keywords you may wish to target.
Topic length: 30 - 90 minutes |
|
| |
|
Protecting Your Company Name and Brands From Online Criticism
Online Reputation Management is the discipline of keeping track of what people are saying about your company & brands online – and most importantly, how to manage the process to your advantage. Several costless online monitoring and managing tools are introduced and discussed. Channels examples include Google search, Google business listings, YouTube & Twitter.
Topic length: 45 - 90 minutes |
|
| |
|
Four Web 2.0 Applications which have Changed the World Forever.
The web is a very different place than it was just a few years ago... applications such as YouTube, Flickr, Google Maps, and Twitter allow ideas and content to be costlessly published and shared amongst a global audience. Pre Gen Y’s are becoming more aware that they can now create, manipulate, share and consume content on their own terms - with alarming implications for the traditional media information gatekeepers.
Topic length: 45 - 180 minutes |
|
| |
|
Professional Networking For Personal Profit
Used properly, professional online networks such as LinkedIn can streamline many of the standard business processes; they are an effectives means of promoting your business or career, generating leads, making introductions (within Australia and overseas), recruitment & applicant vetting, and for gathering and disseminating industry specific knowledge.
Topic length: 30 – 60 minutes |
|
| |
|
Match Perfect: Not for Profit Organisations & The New Web
The most powerful web based social platforms are free for anyone to use. Not-For-Profit organisations have a ready made global platform upon which to tell their stories and connect to the hearts and minds of millions. The best story tellers are creating and nurturing online communities around their causes; and most importantly mobilising these communities to action based outcomes: donating, volunteering, recruiting, voting, or protesting.
Topic length: 45 - 180 minutes |
|
| |
|
Defining Yourself Online with Brand ‘You’
Creating your own personal brand page at no cost / Marketplace positioning considerations/ Registering your own name domain name/ Search engine optimising your own name/ Dominating the page 1 search results around your own name (‘page stuffing’)/ Techniques to Raise the Profile of your Online Personal Brand /Inviting recommendations & reviews.
Topic length: 45 - 90 minutes |
|
| |
|
Amazing Feats You Never Knew Google Could Perform
Google is more than a search engine; it’s a movement to collate, digitise and index the world’s information. Google Earth, Google Maps, Google Streetview, Google Archives, Google Reader, and Google Alerts are but a few examples of this process in action. Collectively, they are changing the way we learn and problem solve.
Topic length: 30 - 120 minutes |
|
| |
|
Online Video – The Next Big Business Tool
Online video is about to explode in popularity. Customers, clients, suppliers and staff will increasingly expect to be communicated with via this medium – and here’s why: video is quick, inexpensive to produce and costless to distribute online; it can simplify complex sales information, convey the nuanced emotion of an important announcement, or simply just enable people to connect to the message in ways that the written or spoken word never could. Think of it as having your own private TV channel.
Topic length: 45 - 90 minutes |
|
| |
|
Running Global Sales & Marketing Campaigns from Your Desk
Establishing an online marketing & sales presence within any number of international markets is within the reach of even the most modest budgets. This presentation introduces a range of online market entry tools and strategies such as how to get a website picked up by country specific search engines, cross-cultural website considerations (imagery, colour & language); using widgets for real-time language translation and currency & time conversions and specific country or city targeted advertising using Google AdWords.
Topic length: 45 - 90 minutes |
|
